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Intel Asia PC Gaming Showdown will draw out the best of the best from Asia’s gaming media and amateur gamers – with representatives from seven countries – India, Korea, Malaysia, Philippines, Singapore, Thailand and Vietnam - competing head-to-head for a chance to play in the final in October to be held in the only EA branded venue in the world, the EA Experience located at The Peak Tower in Hong Kong. The winner will also be recognised as the inaugural gaming champion of champions at an exciting event that aims to unite countries across the region with the passion and fun of gaming as its focus.

Harnessing the power and performance provided by Intel® Core™2 Extreme processor-based PCs, competitors will play a “best out of three” tournament in three Electronic Arts Inc. (NASDAQ: ERTS) games:

* EA SPORTS* FIFA 2008
* Need for Speed* Pro Street
* Crysis*

The champion will also fly home with an amazing, high-performance gaming PC - featuring the Intel Core 2 Extreme processor. The second place winner will be awarded with a Creative Gigaworks* S750 multimedia speaker system specially designed to heighten the gaming experience. The top three finalists will also receive a range of the latest EA games and merchandise.

For more information about the tournament, please feel free to contact Lisette Paras at Howorth Communications.

Event Schedule:

Thailand – 5 September
India – 11 September
Malaysia – 15 September
Philippines – 19 September
Korea – 24 September
Singapore – 25 September
Vietnam –27 September
Grand Final in HK – 16 October

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